Overview

Overview

The 2nd

Cool Korea, Create the Future

Date : Nov. 19 (Wed) - Nov. 20 (Thu), 2014 

Venue : Lotte Hotel Crystal Ballroom, Seoul



Timetable

Timetable

Time

Program

Contents

8:30

  

Registration 

8:30 - 9:30

Registration 


9:30 - 9:40

Opening Ceremony


Opening Speech

Oh Ji-Cheol / CEO of TV Chosun 


Congratulatory Address

Chung Hong-Won / Prime Minister 


9:30

Opening Ceremony

Opening Speech

Oh Ji-Cheol / CEO of TV Chosun 


Congratulatory Address

Chung Hong-Won / Prime Minister 


9:40

Keynote

Dan Shechtman / Prof. of Technion-Israel Institute of Technology 


10:10

Session 1

Technology Creative Thinking 

Moderator/Speech

Tony Seba / Lecturer of Stanford University


Speech 

William Halal / Prof. of George Washington University 


Case Study

Patri Friedman / Chairman of the Seasteading Institute 

Daryl Oster / Founder of ET3 

Alex Min / Co-founder of Terrafugia


11:50

Special Lecture

New Growth Engine

Choi Yang-Hee / Minister of Ministry of Science ICT and Future Planning 


12:20

 

Luncheon 


14:00

Special Lecture

The Art of Building a Brand

Martha Stewart / Founder of Martha Stewart Living Omnimedia 


14:40

Session 2

Cooking Food and Culture 

Moderator

Samuel Koo / Former Chair of Presidential Council on Nation Branding 


Speech 

Pierre Gagnaire / Chef of Pierre Gagnaire 

Joan Roca / Chef of El Celler De Can Roca 

Rene Redzepi / Chef of Noma

 

Panel Discussion

Suh Dae-Won / Former Ambassador 

Choi Jung-Wha / President of Corea Image Communication Institute 

Han Yoon-Joo / CEO of Congdu Food & Culture


16:30

 

Coffee Break


16:40

Session 3

Design Creative DNA 

Moderator

Lee Don-Tae / President of Tangerine & partners 


Speech 

Brandon Gien / President of ICSID 

Tom Kelley / Partner at IDEO 

Nigel Carrington / Vice-Chancellor of University of the Arts London

 

Panel Discussion

Lee Tae-Yong / President of Korea Institute of Design Promotion

Lee Jin-Sop / CGO of Linno


9:40 - 10:10

Keynote


Dan Shechtman

Prof. of Technion-Israel Institute of Technology 


10:10 - 11:50

[Session1] Technology 

: Creative Thinking 


Moderator/Speech

Tony Seba / Lecturer of Stanford University


Speech 

William Halal / Prof. of George Washington University 


Case Study

Patri Friedman / Chairman of the Seasteading Institute 

Daryl Oster / Founder of ET3 

Alex Min / Co-founder of Terrafugia


11:50 - 12:20

[Special Lecture] New Growth Engine


Choi Yang-Hee / Minister of Ministry of Science ICT and Future Planning


12:20 - 14:00

Luncheon 


14:00 - 14:40

[Special Lecture]

The Art of Building a Brand


Martha Stewart / Founder of Martha Stewart Living Omnimedia


14:40 - 16:30 

[Session2] Cooking: Food and Culture 


Moderator

Samuel Koo / Former Chair of Presidential Council on Nation Branding 


Speech 

Pierre Gagnaire / Chef of Pierre Gagnaire 

Joan Roca / Chef of El Celler De Can Roca 

Rene Redzepi / Chef of Noma

 

Panel Discussion

Suh Dae-Won / Former Ambassador 

Choi Jung-Wha / President of Corea Image Communication Institute 

Han Yoon-Joo / CEO of Congdu Food & Culture


16:30 - 16:40 

Coffee Break


16:40 - 18:10 

[Session3] Design: Creative DNA 


Moderator

Lee Don-Tae / President of Tangerine & partners 


Speech 

Brandon Gien / President of ICSID 

Tom Kelley / Partner at IDEO 

Nigel Carrington / Vice-Chancellor of University of the Arts London

 

Panel Discussion

Lee Tae-Yong / President of Korea Institute of Design Promotion

Lee Jin-Sop / CGO of Linno